{"title":"The Great","description":"Founded by two women, Emily Current and Merritt Elliott, The Great embodies \u003cspan data-mce-fragment=\"1\"\u003estyles that\" tread in classic Americana with a cool-girl edge\"\u003c\/span\u003e","products":[{"product_id":"little-tee-1","title":"Little Tee","description":"\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eThis tee is our favorite layering piece, it’s close to the body fit makes it easy, comfortable, and perfect for wearing by itself or layering.\u003c\/span\u003e\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003e100% Cotton\u003c\/li\u003e\n\u003cli\u003eFits true to size\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Great","offers":[{"title":"True White \/ XSmall","offer_id":43750199787779,"sku":"","price":95.0,"currency_code":"USD","in_stock":true},{"title":"True White \/ Small","offer_id":43750199820547,"sku":"","price":95.0,"currency_code":"USD","in_stock":true},{"title":"True White \/ Medium","offer_id":43750199853315,"sku":"","price":95.0,"currency_code":"USD","in_stock":true},{"title":"True White \/ Large","offer_id":45587458720003,"sku":"","price":95.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/0321\/7089\/files\/little-tee-the-great-9607823.jpg?v=1781052787"},{"product_id":"the-boxy-crew-w-bucking-bronco","title":"The Boxy Crew w\/Bucking Bronco","description":"\u003cp\u003e\u003cspan\u003eThis tee features a vintage-inspired western graphic, printed on our heavy, more structured jersey fabric with a slightly cracked graphic application that gives it a perfectly worn-in, vintage feel.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAngled sleeves\u003c\/li\u003e\n\u003cli\u003eHandcrafted - each piece is unique\u003c\/li\u003e\n\u003cli\u003e100% Cotton\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Great","offers":[{"title":"White \/ 0","offer_id":46454278062339,"sku":"","price":65.0,"currency_code":"USD","in_stock":false},{"title":"White \/ 1","offer_id":46454278095107,"sku":"","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/0321\/7089\/files\/the-boxy-crew-wbucking-bronco-the-great-225341.png?v=1746266370"},{"product_id":"the-victory-sweatpant","title":"The Victory Sweatpant","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThe Victory sweatpant has an elasticated waistband inspired by vintage athletic styles, featuring a wide, rounded-leg shape. Made from a lofty loopback French Terry in pure and clean colors that resemble vintage athletic knits.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% Cotton\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Great","offers":[{"title":"White \/ 0","offer_id":46580810875139,"sku":"","price":89.0,"currency_code":"USD","in_stock":false},{"title":"White \/ 1","offer_id":46580810907907,"sku":"","price":89.0,"currency_code":"USD","in_stock":false},{"title":"White \/ 2","offer_id":46580810940675,"sku":"","price":89.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/0321\/7089\/files\/the-victory-sweatpant-the-great-466973.jpg?v=1773085318"},{"product_id":"the-rugby-sweatshirt","title":"The Rugby Sweatshirt","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThis boxy, straight-fitting top features a clean turnback hem, slightly dropped shoulders, and straight sleeves with a self-cuff for a put-together, cozy feel. A classic placket with natural shirting buttons and a self polo collar adds timeless detail. Pair with The Victory Sweatpant for an effortless look. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e100% Cotton\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Great","offers":[{"title":"White \/ 0","offer_id":46581326086403,"sku":"","price":99.0,"currency_code":"USD","in_stock":false},{"title":"White \/ 1","offer_id":46581326119171,"sku":"","price":99.0,"currency_code":"USD","in_stock":false},{"title":"White \/ 2","offer_id":46581326151939,"sku":"","price":99.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/0321\/7089\/files\/the-rugby-sweatshirt-the-great-646964.jpg?v=1745442591"},{"product_id":"the-boxy-crew-w-horse","title":"The Boxy Crew w\/Horse","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThis tee has flattering features like angled sleeves and a not-too-long length that hits just right. Handcrafted with a special western horse embroidery created with a vintage inspired chain stitch technique.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% Cotton\u003c\/li\u003e\n\u003cli\u003eModel wears a 0.  She is 5'8\" and wears a US 4 and a small in tops.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Great","offers":[{"title":"Washed White \/ 0","offer_id":47214229684483,"sku":null,"price":99.0,"currency_code":"USD","in_stock":true},{"title":"Washed White \/ 1","offer_id":47214229717251,"sku":null,"price":99.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/0321\/7089\/files\/the-boxy-crew-whorse-the-great-5294235.jpg?v=1758483493"},{"product_id":"the-teammate-sweatshirt-w-horse","title":"The Teammate Sweatshirt w\/Horse","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eA relaxed fit with a dropped shoulder, cropped body length and clean cuffs.  Authentic vintage details like a half-moon in the back neck add extra character. Handcrafted with a special western horse embroidery.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% Cotton\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Great","offers":[{"title":"Umber \/ 0","offer_id":47214284996867,"sku":null,"price":135.0,"currency_code":"USD","in_stock":true},{"title":"Umber \/ 1","offer_id":47214285029635,"sku":null,"price":135.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/0321\/7089\/files\/the-teammate-sweatshirt-whorse-the-great-7475822.jpg?v=1758336092"},{"product_id":"union-long-john-pant","title":"Union Long John Pant","description":"\u003cp\u003e\u003cspan\u003eInspired by the classic long johns we wore as kids, The Union Long John. has an elastic waist stripe reminiscent of vintage menswear thermals to add character. Cut in the coziest waffle thermal fabric knit into a bold, wide stripe-this group is perfect for layering under puffers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSelf: 60% Cotton 40% Polyester Rib: 100% Cotton\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Great","offers":[{"title":"Slopeside Print \/ XSmall","offer_id":47336156430595,"sku":null,"price":94.0,"currency_code":"USD","in_stock":true},{"title":"Slopeside Print \/ Small","offer_id":47336156463363,"sku":null,"price":94.0,"currency_code":"USD","in_stock":false},{"title":"Slopeside Print \/ Medium","offer_id":47336156496131,"sku":null,"price":94.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/0321\/7089\/files\/union-long-john-pant-the-great-9823569.jpg?v=1761566877"},{"product_id":"classic-crew-thermal","title":"Classic Crew Thermal","description":"\u003cp\u003e\u003cspan\u003eInspired by the classic long johns we wore as kids, this updated take on a nostalgic top has a classic crew neck neckline and raw hem for authenticity and ease. Cutin the coziest waffle thermal fabric knit into a bold, wide stripe-this group is perfect for layering under puffers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e60% Cotton 40% Polyester Rib: 100% Cotton\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Great","offers":[{"title":"Slopeside Print \/ XSmall","offer_id":47336221835523,"sku":null,"price":94.0,"currency_code":"USD","in_stock":true},{"title":"Slopeside Print \/ Small","offer_id":47336221868291,"sku":null,"price":94.0,"currency_code":"USD","in_stock":true},{"title":"Slopeside Print \/ Medium","offer_id":47336221901059,"sku":null,"price":94.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/0321\/7089\/files\/classic-crew-thermal-the-great-3118367.jpg?v=1761566878"},{"product_id":"the-boxy-crew-stetson-graphic","title":"The Boxy Crew Stetson Graphic","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eInspired by a cherished vintage tee, the Boxy Crew is cut generously through the body with flattering updates like angled sleeves and a perfectly balanced length. Designed to become a go-to favorite, this style is made in collaboration with Stetson. It features their signature graphic, printed on soft jersey fabric with a slightly faded application and special embroidered accents that create a perfectly worn-in, vintage feel. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% Cotton\u003c\/li\u003e\n\u003cli\u003eModel wears a 0. She is 5'8\" and wears a US 4 and a small in tops.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Great","offers":[{"title":"Washed White \/ 0","offer_id":47812633723139,"sku":null,"price":155.0,"currency_code":"USD","in_stock":true},{"title":"Washed White \/ 1","offer_id":47812633755907,"sku":null,"price":155.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/0321\/7089\/files\/the-western-narrow-belt-the-great-8225665.png?v=1775665533"},{"product_id":"the-cowboy-boot-suede-floral","title":"The Cowboy Boot Suede Floral","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eMade in collaboration with Stetson, this special edition boot combines time-tested craftsmanship with timeless western style. The boot is tan suede with a leather off white floral design. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHand made in Leon, Mexico.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Great","offers":[{"title":"Tan Floral \/ 7","offer_id":47812683497731,"sku":null,"price":550.0,"currency_code":"USD","in_stock":true},{"title":"Tan Floral \/ 7.5","offer_id":47812683530499,"sku":null,"price":550.0,"currency_code":"USD","in_stock":true},{"title":"Tan Floral \/ 8","offer_id":47812683596035,"sku":null,"price":550.0,"currency_code":"USD","in_stock":true},{"title":"Tan Floral \/ 8.5","offer_id":47812683563267,"sku":null,"price":550.0,"currency_code":"USD","in_stock":true},{"title":"Tan Floral \/ 9","offer_id":47812683628803,"sku":null,"price":550.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/0321\/7089\/files\/the-cowboy-boot-suede-floral-the-great-9268152.jpg?v=1772982670"},{"product_id":"the-cowboy-boot-pearl-suede","title":"The Cowboy Boot Pearl Suede","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eMade in collaboration with Stetson, this special edition boot combines time-tested craftsmanship with timeless western style. The boot an off white suede with an embroidered design. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHand made in Leon, Mexico.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Great","offers":[{"title":"Pearl \/ 7","offer_id":47812687298819,"sku":null,"price":550.0,"currency_code":"USD","in_stock":true},{"title":"Pearl \/ 7.5","offer_id":47812690510083,"sku":null,"price":550.0,"currency_code":"USD","in_stock":false},{"title":"Pearl \/ 8","offer_id":47812690542851,"sku":null,"price":550.0,"currency_code":"USD","in_stock":true},{"title":"Pearl \/ 8.5","offer_id":47812690575619,"sku":null,"price":550.0,"currency_code":"USD","in_stock":true},{"title":"Pearl \/ 9","offer_id":47812690608387,"sku":null,"price":550.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/0321\/7089\/files\/the-cowboy-boot-pearl-suede-the-great-6151473.jpg?v=1772982671"},{"product_id":"concho-belt","title":"Concho Belt Black","description":"\u003cp\u003e\u003cspan\u003eMade in collaboration with Stetson, this special edition belt is crafted from top-grain leather and features intricate decorative tooling, Southwestern slider conchos and an oval plaque buckle.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e3\/4\" (20 mm) Width\u003c\/li\u003e\n\u003cli\u003ePlaque Buckle\u003c\/li\u003e\n\u003cli\u003eSlider Conchos\u003c\/li\u003e\n\u003cli\u003eLeather\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"The Great","offers":[{"title":"Black \/ Small","offer_id":47812703715587,"sku":null,"price":250.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Medium","offer_id":47812703748355,"sku":null,"price":250.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/0321\/7089\/files\/concho-belt-black-the-great-8103316.png?v=1772982669"},{"product_id":"concho-belt-copy","title":"Concho Belt Cognac","description":"\u003cp\u003e\u003cspan\u003eMade in collaboration with Stetson, this special edition belt is crafted from top-grain leather and features intricate decorative tooling, Southwestern slider conchos and an oval plaque buckle.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e3\/4\" (20 mm) Width\u003c\/li\u003e\n\u003cli\u003ePlaque Buckle\u003c\/li\u003e\n\u003cli\u003eSlider Conchos\u003c\/li\u003e\n\u003cli\u003eLeather\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Great","offers":[{"title":"Cognac \/ Small","offer_id":47812705485059,"sku":null,"price":250.0,"currency_code":"USD","in_stock":false},{"title":"Cognac \/ Medium","offer_id":47812709974275,"sku":null,"price":250.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/0321\/7089\/files\/concho-belt-cognac-the-great-9703093.png?v=1772982669"},{"product_id":"concho-belt-black-copy","title":"The Western Narrow Belt","description":"\u003cp\u003e\u003cspan\u003eMade in collaboration with Stetson, this special edition tapered belt is crafted from rich, supple suede leather and features an engraved three-piece silver-tone buckle set.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eWe recommend sizing up 1 size if you want to wear at hips.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e1 3\/8\" to 1” (35 to 20 mm) Width\u003c\/li\u003e\n\u003cli\u003e3-Piece Silver-Tone Buckle Set\u003c\/li\u003e\n\u003cli\u003eLeather\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"The Great","offers":[{"title":"Cream \/ Small","offer_id":47812715315459,"sku":null,"price":175.0,"currency_code":"USD","in_stock":true},{"title":"Cream \/ Medium","offer_id":47812720328963,"sku":null,"price":175.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/0321\/7089\/files\/the-western-narrow-belt-the-great-3703610.png?v=1772982669"},{"product_id":"sailboat-lodge-cardigan","title":"Sailboat Lodge Cardigan","description":"\u003cp\u003eThe Sailboat Lodge Cardigan features hand-embroidered boats and sailor motifs on our best-selling Lodge Cardigan. Spun from a soft cotton blend yarn, this cozy piece beautifully blends maritime nostalgia with everyday comfort.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDesigned for intentional ease throughout the body. Size down for a smaller fit.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Great","offers":[{"title":"Cream \/ 0","offer_id":48358813401347,"sku":null,"price":450.0,"currency_code":"USD","in_stock":true},{"title":"Cream \/ 1","offer_id":48358813434115,"sku":null,"price":450.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/0321\/7089\/files\/sailboat-lodge-cardigan-the-great-4320782.png?v=1781052617"},{"product_id":"big-bandana-shawl","title":"Big Bandana Black Scarf","description":"\u003cp\u003e\u003cspan\u003eInspired by vintage handkerchiefs and bandanas for styling, The Big Bandana  can be worn endlessly. Wrap around the neck as a scarf, drape over shoulders and wear loosely as a shawl, or belt at the waist with your favorite pair of denim.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Great","offers":[{"title":"Default Title","offer_id":48359060635907,"sku":null,"price":95.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/0321\/7089\/files\/big-bandana-black-scarf-the-great-8268708.jpg?v=1781052608"},{"product_id":"big-bandana-marigold-scarf","title":"Big Bandana Marigold Scarf","description":"\u003cp\u003e\u003cspan\u003eInspired by vintage handkerchiefs and bandanas for styling, The Big Bandana  can be worn endlessly. Wrap around the neck as a scarf, drape over shoulders and wear loosely as a shawl, or belt at the waist with your favorite pair of denim.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Great","offers":[{"title":"Default Title","offer_id":48359091142915,"sku":null,"price":95.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/0321\/7089\/files\/big-bandana-marigold-scarf-the-great-6532242.jpg?v=1781052608"}],"url":"https:\/\/theposhpeacock.com\/collections\/the-great\/tops.oembed","provider":"The Posh Peacock","version":"1.0","type":"link"}