There are fashion houses, and then there are artistic movements disguised as fashion houses. La Prestic Ouiston belongs firmly in the latter category—a rare breed that refuses to compromise on artistry, authenticity, and conscious creation. Available at The Posh Peacock, this Parisian label represents everything the discerning woman seeks: uncommon designs, chic sophistication, and an elevated approach to dressing that transcends the ordinary.
When you encounter a La Prestic Ouiston piece, you're not simply purchasing clothing—you're acquiring wearable art, steeped in literary references, crafted with poetic sensibility, and imbued with the kind of Parisian sophistication that money alone cannot buy.
The Birth of a Singular Vision
The La Prestic Ouiston story began in 2008, not in a traditional atelier or design studio, but with vintage scarves and a revolutionary idea. Founder Laurence Maheo, a versatile artist with an extraordinarily rich inner world, discovered beauty in transformation. She twisted, mixed, and handcrafted vintage scarves into unique, numbered pieces—each one unrepeatable, each one telling its own story.
This forerunner upcycling approach was radical for its time, predating the current sustainable fashion movement by years. But Laurence wasn't motivated by trend forecasting or market research. Her vision was purely artistic, driven by a profound respect for materials, craftsmanship, and the poetry of details. Her well-informed clientele—women who understood quality, appreciated artistry, and valued authenticity—were immediately seduced.
By 2010, demand for Laurence's singular creations had grown so substantially that La Prestic Ouiston launched its first full collection. What began with deconstructed scarves had blossomed into a complete wardrobe for the sophisticated, conscious woman who refuses to be defined by conventional fashion narratives.
Classic Yet Unclassifiable: The La Prestic Ouiston Aesthetic
Uncommon, chic, and elevated—these three words perfectly encapsulate what makes La Prestic Ouiston so distinctive. The label's creations stand out through their classic and sophisticated fabrics, meticulously sourced and thoughtfully employed. But fabric alone doesn't define this Parisian brand.
What truly distinguishes La Prestic Ouiston is its exclusive prints, signed by different artists who bring their unique perspectives to each collection. These aren't generic patterns produced en masse; they're collaborative works of art, created in partnership with passionate women whose talents span illustration, embroidery, sculpture, and ceramics.
Laurence's longtime creative partner, illustrator Laurence Kiberlain, has been described as her "partner in crime"—a relationship that speaks to the deeply collaborative and friendship-driven nature of the brand. Other collaborators include Audrey Demarre, an embroidery artist whose intricate work adds dimensional beauty to garments, and Stéphanie Bonvicini, a sculptor and ceramicist whose three-dimensional sensibility informs the brand's approach to structure and form.
This multifaceted range is offered and reinvented every season in the most delicate and poetic way, ensuring that each collection feels both familiar and entirely fresh.
Unconventional Sophistication: Fashion as Narrative
Unconventional in her approach, Laurence scatters La Prestic Ouiston silhouettes with historical and literary references that transform each garment into a conversation piece. A dress isn't merely a dress—it's a meditation on a character from literature, a nod to a historical moment, a visual representation of a poem or philosophical idea.
This intellectual depth distinguishes La Prestic Ouiston from countless other luxury brands. The clothes speak to women who read, think, travel, and cultivate rich interior lives. They're designed for women who understand that style isn't about following trends but about expressing one's authentic self through carefully curated choices.
Classic thus unclassifiable, this wardrobe addresses a singular chic woman seeking authenticity in an increasingly homogenized fashion landscape. These are pieces that work as beautifully at an art gallery opening as they do at a countryside retreat, that transition seamlessly from morning meetings to evening soirées, that feel as appropriate in Paris as they do in Palm Beach or the Hamptons.
The Expansion of a Vision: From Saint-Germain to Brittany
La Prestic Ouiston's physical presence tells its own story of thoughtful, organic growth. In 2019, the Parisian brand opened its first standalone store in the legendary Saint-Germain-des-Prés neighborhood, at 21 rue du Dragon. This location, not far from the brand's shop-in-shop at the iconic Le Bon Marché department store, positioned La Prestic Ouiston in the heart of Parisian fashion and culture.
Saint-Germain-des-Prés has long been the intellectual and artistic soul of Paris, once home to existentialist philosophers, jazz musicians, and avant-garde artists. To establish a boutique here is to claim kinship with that legacy—to position oneself not just as a fashion brand but as a cultural contributor.
In 2022, Laurence opened a second boutique in Baden, Brittany—a region very dear to her heart and, in fact, her hometown. This wasn't a strategic business expansion into a high-traffic tourist destination; it was a deeply personal homecoming, a way of bringing her artistic vision full circle to the place that shaped her aesthetic sensibility.
The rugged coastline of Brittany, with its dramatic cliffs, ancient Celtic heritage, and independent spirit, finds expression in La Prestic Ouiston's collections. You can see it in the brand's appreciation for natural textures, in its romantic yet pragmatic approach to dressing, in its celebration of regional craftsmanship and artisanal traditions.
The Art of Collaboration: Beyond Fashion
Laurence Maheo is a versatile artist with a rich, colorful, delicate, quirky yet romantic inner world. Her artistic plurality extends beyond clothing into other realms of design and craft. Her collaboration with Les Faïenceries de Gien, the historical French manufactory symbolizing elegance and French art de vivre, exemplifies her multidisciplinary vision. This carte blanche project for AD (Architectural Digest) allowed Laurence to apply her distinctive aesthetic to tableware and decorative objects, creating pieces that complement her fashion collections and extend the La Prestic Ouiston lifestyle into the home.
This holistic approach to design—where fashion, art, and living are seamlessly integrated—reflects a particularly French sensibility, one that refuses to compartmentalize beauty or restrict creativity to a single medium. A La Prestic Ouiston woman doesn't just dress with intention; she curates her entire environment with the same discerning eye.
Conscious Creation: Fashion with Integrity
Long before sustainability became a marketing buzzword, La Prestic Ouiston was built on principles of conscious creation. The brand's origin story—transforming vintage materials into new treasures—reveals a fundamental respect for resources and a rejection of wasteful practices.
With La Prestic Ouiston, Laurence offers a whole genuine and unusual creative process, in line with her conscious vision of the fashion industry. This isn't "sustainable fashion" as performative gesture; it's sustainability as fundamental philosophy. The brand produces thoughtfully, works with artisans who are fairly compensated for their skills, and creates pieces designed to be cherished for decades rather than discarded after a season.
In an era of overconsumption and environmental crisis, choosing La Prestic Ouiston is an act of resistance—a declaration that quality, artistry, and ethics matter more than fleeting trends and bargain prices.
The La Prestic Ouiston Woman
Who is the woman drawn to La Prestic Ouiston? She's sophisticated but never stuffy, intellectual but not pretentious, romantic but grounded. She's traveled extensively and appreciates the artisanship she's encountered in Moroccan souks, Florentine ateliers, and Japanese craft studios. She has bookshelves filled with poetry, first editions, and art monographs. She'd rather own ten exceptional pieces than a closet full of mediocrity.
She understands that true luxury isn't about logos or status symbols but about quality of materials, excellence of craftsmanship, and originality of design. She's confident enough to wear something truly distinctive, something that will prompt questions and compliments, something that expresses her singular perspective on the world.
She values authenticity above all else and can immediately distinguish between genuine artistry and commercial imitation. She's the woman who will wear her La Prestic Ouiston dress for twenty years, pairing it with different accessories as her life evolves, cherishing it not despite its age but because of the memories and experiences it holds.
Discovering La Prestic Ouiston at The Posh Peacock
The inclusion of La Prestic Ouiston at The Posh Peacock represents a perfect union of aesthetics and values. Both share an unwavering commitment to quality, a dedication to curating only the most exceptional pieces, and a respect for customers who demand more from their wardrobe than mere functionality.
At The Posh Peacock, you'll find La Prestic Ouiston's signature pieces that embody everything the brand represents:
Current Collection Highlights
Joana Dragon Print Shirt - The Joana shirt is available in vibrant patterns for Fall. These colorful, soft cotton tailored shirts are perfect paired back to any color. In the striking Dragon print featuring green and multi-colored motifs, this 100% cotton blouse represents the brand's commitment to exclusive, artist-designed prints.
Joana Horse Print Shirt - Also from the Joana collection, the Cavallo Noir horse print offers a sophisticated black and green palette. These versatile cotton shirts transition seamlessly from casual to dressy occasions.
Joana Panther Print Shirt - The panther print variation features brown, green, and multi-toned patterns that exemplify La Prestic Ouiston's bold yet refined aesthetic.
Ring Floral Silk Pants - Wide leg silk twill pants with elastic and tie waist, patched bands on sides with piping at the seams. In the Mix Lys Marine print, these flowing trousers pair beautifully with navy, red, or olive green sweaters for an effortlessly chic look.
Summertime Pullover - A perfect year-round top featuring lightweight ultra-fine merino wool 3/4 sleeves and back, with silk twill front. The vibrant Dragon print colors make this pullover extremely versatile with everything in your wardrobe.
Giudecca Panther Print Pant - Take a walk on the wild side with these panther print palazzo pants in 100% silk. Perfect for wearing all year round with a white, brown, or black blouse or sweater, these flowing pants embody the brand's commitment to timeless, versatile design.
Venise Boat Print Skirt - This lightweight cotton voile boat print skirt can be styled three different ways. It's reversible or can be worn half red, half blue. The Venise skirt is ideal for travel and pairs beautifully with the matching Emmanuelle top, a white tee, or denim shirt.
Emmanuelle Cotton Boat Print Shirt - Classic boat prints on soft cotton voile create a timeless summer piece. Style with the matching Venise Boat Print Skirt or with denim for effortless elegance.
Emmanuelle Floral Silk Shirt - A vibrant floral silk blouse in the Power Flower print that captures La Prestic Ouiston's artistic spirit. Perfect with white skirts, white denim, or tailored trousers for sophisticated summer dressing.
Cotton Emmanuelle Seahorse Print Shirt - Medium-sleeved skinny shirt in 100% cotton with 70's point collar and exclusive seahorse print. A perfect example of how La Prestic Ouiston combines vintage-inspired silhouettes with contemporary artistry.
Sultana Betsy Print Shirt - Loose-fitting top in cotton with silk twill details, featuring balloon shape and short pleated sleeves. The exclusive Betsy print showcases the brand's collaboration with talented artists.
Venise Betsy Rose Skirt - Midi flared skirt in silk twill with pleats and elastic waist band. This reversible piece features the exclusive Betsy print with pink flowers, offering versatility and artistic beauty in one garment.
Silk Emmanuelle Seashell Print Shirt - Medium-sleeved skinny shirt in 100% silk twill, fully buttoned with 70's point collar. The seashell print exemplifies La Prestic Ouiston's ability to transform natural motifs into sophisticated wearable art.
Carre Silk Scarf - Mini triangle scarf in 100% silk featuring exclusive prints including Hippocampe Multi and Arabesque Lilas. At 65cm, these artistic scarves add a perfect pop of color and personality to any outfit.
Monette Butterfly Silk Shirt - Colorful butterfly print silk twill shirt with fully buttoned front, balloon long sleeves, and rising collar. The Big Papillon print pairs beautifully with creams, blues, greens, and orange, embodying the brand's vibrant, artistic spirit.
Butterfly Print Ring Pants - Wide leg pants in silk twill with elastic and tie waist, featuring the Big Papillon print with patched bands and piping at the seams. These flowing trousers complete the butterfly collection perfectly.
Mix Flower Lucky Pant - Natural-rise straight pants in 100% silk with pockets and elastic belt, adjustable with inside buttons. The Mix Fiori print features burgundy flowers that style beautifully with cream, burgundy, or black tops.
Ariane Silk + Cashmere Top - A luxurious blend of silk and cashmere featuring beautiful burgundy flower patterns. The softness and richness of materials combined with artistic prints make this an easy date-night outfit piece.
Bowie Guitar Print Silk Shirt - Fun guitar print top in silk and cashmere that's reversible—two tops in one! The Mix Guitares print showcases the brand's playful yet sophisticated approach to design.
Mix Butterflies Janine Top - Versatile, colorful top featuring loose biface round collar with draped look. Silk twill body with viscose jersey long sleeves that can be worn on both sides, offering maximum versatility.
Mix Ecru Fishes Janine Top - Another variation of the beloved Janine silhouette featuring the Mix Ecru Fishes print. The reversible design and silk twill construction make this a wardrobe workhorse.
Delhi Lucky Pant - Natural-rise straight pants in 100% silk twill with pockets and elastic belt, designed for a relaxed fit. The Delhi Blue colorway offers sophisticated versatility.
Marly Silk Dress - Flowing maxi dress in 100% silk with flared sleeves, Tunisian collar, and side pockets. The Delhi Blue print makes this an ideal date-night or special occasion piece that embodies effortless elegance.
Chouchou Hair Ties - Give your outfit a pop of color with these 100% silk twill hair ties featuring a patchwork of exclusive prints. The perfect gift for the chic woman who appreciates artistry in every detail.
Each piece embodies that rare combination of uncommon design, chic sophistication, and elevated craftsmanship that defines the brand. The exclusive prints signed by different artists, the sophisticated fabrics, the literary and historical references, the collaborations with passionate craftswomen—all of these elements combine to create something truly uncommon in contemporary fashion.
The shopping experience at The Posh Peacock mirrors La Prestic Ouiston's philosophy—personalized attention, expert styling advice, and an understanding that purchasing luxury fashion should be a pleasurable, unhurried process. The staff can explain the inspiration behind each print, the history of specific fabrics, and how to style pieces for maximum versatility.
Investment Dressing: The Value of Timeless Design
Fast fashion may dominate the marketplace, but La Prestic Ouiston offers something increasingly rare: timeless design that transcends seasonal trends. These aren't pieces that will look dated in two years; they're garments that will remain relevant, stylish, and sophisticated for decades.
This represents true investment dressing—purchasing fewer pieces of significantly higher quality that provide years of wear and satisfaction. When you calculate cost-per-wear on a La Prestic Ouiston garment cherished and worn for twenty years, the investment becomes not only justifiable but economical compared to constantly replacing cheaper, trend-driven alternatives.
Moreover, quality pieces retain value. Vintage and pre-owned La Prestic Ouiston pieces are increasingly sought after by collectors and connoisseurs, creating a secondary market that validates the brand's enduring appeal.
The Poetry of Details
One of Laurence Maheo's gifts is her sensitivity to the poetry of details—those small, often overlooked elements that transform a garment from ordinary to extraordinary. It might be an unexpected button, a hidden pocket positioned exactly where you need it, a subtle color gradient in a print that catches the light beautifully, or a pattern placement that flatters the body in surprising ways.
These details reveal themselves gradually, through repeated wearings and close observation. They're not obvious or showy; they're quiet refinements that reward attention and appreciation. This approach to design respects the wearer's intelligence and aesthetic sensibility, trusting her to discover and value these subtle excellences.
Styling La Prestic Ouiston: Versatility Meets Artistry
Despite their artistic distinctiveness, La Prestic Ouiston pieces are surprisingly versatile. A printed dress can be dressed down with flat sandals and a simple bag for daytime, then elevated with heels and statement jewelry for evening. Separates mix beautifully with wardrobe staples from other designers, adding personality to classic pieces.
The key to styling La Prestic Ouiston is balance. Because the pieces themselves make statements through their exclusive prints and sophisticated fabrics, they often work best when allowed to shine as the focal point of an outfit. Pair them with neutral accessories and let the artistry of the garment speak for itself.
That said, the brand's aesthetic also invites creative experimentation. Pattern mixing can be stunning when done thoughtfully, particularly when working with different prints from the same collection or season, which are often designed to complement each other.
The Future of La Prestic Ouiston
As La Prestic Ouiston continues to evolve, it remains true to Laurence Maheo's original vision: creating uncommon, chic, elevated fashion that prioritizes artistry, authenticity, and conscious production. Each new collection brings fresh collaborations with talented artists, innovative approaches to classic silhouettes, and continued exploration of sustainable practices.
The brand's presence at The Posh Peacock ensures that women who value quality, artistry, and individuality have access to these exceptional pieces. In a homogenized fashion landscape, La Prestic Ouiston stands as a beacon for those seeking something genuinely different—something that reflects their sophisticated taste, intellectual curiosity, and commitment to conscious consumption.
Conclusion: Fashion as Art, Clothing as Poetry
La Prestic Ouiston represents fashion at its most elevated and authentic—a brand where every garment is conceived as art, created with consciousness, and designed to become a cherished part of a woman's wardrobe for years to come. The exclusive prints signed by different artists, the sophisticated fabrics, the literary and historical references, the collaborations with passionate craftswomen—all of these elements combine to create something truly uncommon in contemporary fashion.
At The Posh Peacock, discerning clients can now access this Parisian label's emblematic hallmarks: pieces that are classic yet unclassifiable, romantic yet unconventional, luxurious yet conscious. These are garments for the singular chic woman who seeks authenticity in every aspect of her life, who understands that true style is personal rather than prescribed, and who values the poetry of details.
In choosing La Prestic Ouiston, you're not following fashion—you're defining it for yourself. You're investing in quality, supporting artisanal craftsmanship, and embracing a more thoughtful, sustainable approach to building a wardrobe. Most importantly, you're expressing your unique aesthetic vision through pieces that are as individual, sophisticated, and multifaceted as you are.
Discover La Prestic Ouiston at The Posh Peacock, and experience what it means to dress with artistry, intention, and timeless elegance. Visit The Posh Peacock to explore the complete La Prestic Ouiston collection and find your next treasured piece.
Shop La Prestic Ouiston exclusively at The Posh Peacock - where uncommon design meets chic sophistication and elevated craftsmanship for the singular woman seeking authenticity.