When it comes to luxury fashion brands that seamlessly blend nostalgic Americana with contemporary sophistication, few names resonate quite like The Great. For those seeking designer women's clothing that transcends fleeting trends and embraces enduring style, we're thrilled to announce that this coveted collection is now available at The Posh Peacock. Let me take you on a journey through what makes this brand so extraordinary—and why it deserves a prime spot in your wardrobe.

The Heart and Soul Behind The Great

There's something deeply personal about The Great fashion brand that sets it apart in today's fast-paced fashion landscape. Founded in 2015 by the incomparable duo Emily Current and Meritt Elliott, this isn't just another clothing line—it's a love letter to authentic American style, female friendship, and the art of living beautifully.

Emily and Meritt's story reads like a fashion fairy tale. These Northern California natives met as students at UCLA, bonding over weekend hunts for the perfect pair of vintage jeans and a shared obsession with all things denim and Americana. What began as a friendship blossomed into one of fashion's most successful creative partnerships, spanning over two decades of styling, designing, and brand building.

Before launching The Great designer collection, the pair made waves in the fashion industry with Current/Elliott, introducing the now-iconic Boyfriend Jean in 2008. Their fresh, vintage-inspired aesthetic revolutionized the denim market, and their success led to a private equity buyout in 2012. But their creative vision was far from complete.

A Brand Built on Timeless Values

What truly distinguishes The Great luxury clothing from other high-end fashion brands is their unwavering commitment to values that matter. This is a woman-led fashion brand in an industry that has historically been dominated by men—and they wear that distinction proudly. With 84% of their leadership team comprised of women and 25% of their overall team made up of mothers, The Great champions the women they work with and celebrate the women they outfit.

Sustainability Meets Style

In an era of fast fashion and disposable trends, The Great sustainable fashion philosophy is refreshingly intentional. They practice a "cut to order" manufacturing approach, meaning they only produce what has and will sell. This commitment ensures their beautiful pieces land in closets, not landfills—a practice that resonates deeply with today's conscious consumers seeking eco-friendly designer brands.

Moreover, The Great keeps production local, with 60-70% of each seasonal collection manufactured right here in Los Angeles. This American-made fashion approach not only supports local craftspeople but also ensures superior quality control and reduces their carbon footprint.

The Great Aesthetic: Where Vintage Meets Modern

Walking into The Posh Peacock and discovering The Great clothing collection is like stepping into a perfectly curated vision of American style. The brand's aesthetic is grounded in a vintage, timeless sensibility that feels both familiar and fresh. Think soft, lived-in fabrics, classic silhouettes with unexpected details, and that effortlessly cool California ease that never tries too hard.

Signature Pieces Worth Investing In

The Great women's designer wear encompasses everything from their celebrated designer denim collection to cozy knits, flowing dresses, and elevated basics. Each piece is designed with meticulous attention to garment construction and quality—clothing meant to transcend trend, season, and time.

Essential Tops & Tees

The Little Tee is the perfect embodiment of The Great's philosophy. This close-to-the-body fit makes it an ideal layering piece, comfortable enough for everyday wear yet refined enough to elevate any outfit. Crafted from 100% cotton with a true-to-size fit, it's the kind of foundational piece every wardrobe needs.

For those who love a vintage-inspired graphic, The Boxy Crew with Bucking Bronco features angled sleeves and a slightly cracked graphic application that gives it that perfectly worn-in feel. Each piece is handcrafted and unique, printed on heavy, structured jersey fabric.

The Boxy Crew with Horse takes western charm to the next level with special chain stitch embroidery—a vintage-inspired technique that adds artisanal character to this 100% cotton essential.

And don't miss The Boxy Crew with Horses, featuring the brand's signature Running Horses motif with that beloved faded, vintage feel.

Elevated Sweats & Loungewear

The Victory Sweatpant features an elasticated waistband inspired by vintage athletic styles with a wide, rounded-leg shape. Made from lofty loopback French Terry in pure colors that resemble vintage athletic knits, these are sweatpants reimagined for the style-conscious.

Pair them with The Rugby Sweatshirt, a boxy, straight-fitting top with a clean turnback hem, slightly dropped shoulders, and a classic placket with natural shirting buttons. The self polo collar adds timeless detail to this cozy essential.

For those cozy days, The College Sweatshirt with Horses brings western-inspired charm in soft heather grey, while The Teammate Sweatshirt with Horse offers a relaxed fit with dropped shoulders and handcrafted western horse embroidery.

Refined Blouses & Shirts

The Valor Top is a short-sleeve button-down with a cropped, boxy silhouette and swingy, effortless drape—the perfect blend of structure and movement for a versatile wardrobe staple.

Bottoms & Skirts

The Viola Skirt features a voluminous body designed for ease and versatility. Cut from crisp cotton poplin with an ankle length and wide smocked waistband, it's a foundational piece that works season after season.

Outerwear Excellence

The Denim Swingy Jacket is inspired by heritage-style barn jackets but reinterpreted with more interesting proportions. The cropped length is longer at the back, creating a charming swing shape, with a corduroy collar adding authentic detailing.

For statement-making style, The Car Coat is a midcentury-inspired masterpiece in crushed faux fur leopard print with quilted satin lining, horn buttons, and sophisticated tailoring.

The Pasture Jacket tells the story of wild horses running across a meadow in plush fabric, featuring a fluffy collar, billowy sleeves, and a charming shirttail hemline.

Winter Warmth

The Vista Full-Zip Sweater is a cozy wool blend featuring mountain imagery and rainbow striping on the trim and sleeves—perfect for layering or wearing as a statement piece.

The Alps Puffer Jacket offers lightweight warmth with sustainable, down-alternative insulation, a bungee hem for versatility, and functional exterior pockets.

The Plush Terrain Full-Zip is crafted from sherpa fleece with a custom mountain terrain landscape motif, stand-up collar, and zip pockets for practical style.

Cozy Thermals

The Union Long John Pant and Classic Crew Thermal bring nostalgic comfort in waffle thermal fabric knit into bold, wide stripes—perfect for layering under puffers or wearing on their own.

The Complete Lifestyle Collection

What began as a women's wear line has evolved into a comprehensive luxury lifestyle brand. The Great now offers everything from their signature vintage-inspired women's clothing to sleepwear that transforms bedtime into an indulgent ritual. Their collection spans:

• Designer casualwear that masters the art of effortless chic

• Premium denim with that perfect lived-in feel

• Luxury sleepwear and loungewear for those moments of pure comfort

• Contemporary American fashion pieces that work from weekend to weekday

• Designer sweaters and cardigans for layering season and beyond

Why The Great Resonates with Today's Luxury Consumer

In a world of logo-heavy fashion and trend-driven consumption, The Great luxury fashion offers something increasingly rare: authenticity. This is clothing designed by women who understand what real women want to wear—pieces that make you feel confident, comfortable, and effortlessly stylish.

The brand's success speaks volumes. What started with a single collection in 2015 has grown to include nine retail locations, including a flagship in New York's Soho and eight stores dotting the West Coast. They're carried in over 200 of the world's premier retailers—and now, at The Posh Peacock designer boutique.

Investment-Worthy Fashion for the Discerning Wardrobe

When you're building a luxury wardrobe, every piece should earn its place. The Great designer collection offers exactly that kind of intentional, investment-worthy fashion. These aren't clothes that will languish unworn in your closet or fall apart after a season. They're pieces you'll style a hundred different ways, that will become favorites you return to again and again.

The brand's philosophy—"keep forever"—isn't just marketing speak. It's woven into every design decision, every fabric choice, every construction detail. This is timeless designer fashion that transcends the tyranny of trends.

Shop The Great at The Posh Peacock

We invite you to discover The Great fashion collection at The Posh Peacock, where our knowledgeable style consultants can help you find pieces that speak to your personal aesthetic. Whether you're drawn to their vintage-inspired denim, cozy knits, or effortless dresses, you'll find clothing designed with care, constructed with quality, and created to last.

For those who appreciate artisan fashion brands with authentic stories, The Great represents the pinnacle of American design. Emily Current and Meritt Elliott have created more than a clothing line—they've built a community celebrating friendship, creativity, and the beauty of casual comfort elevated to an art form.

Visit us at The Posh Peacock luxury boutique to experience The Great collection firsthand. Discover why this premium women's fashion brand has captured hearts from California to New York and everywhere in between. With free shipping on orders over $350 and our curated selection of the season's best pieces, there's never been a better time to embrace the casual elegance that is The Great.

Because in a world that's constantly rushing forward, sometimes the most revolutionary thing you can do is embrace timeless style, authentic values, and clothing designed to be kept forever. That's The Great difference—and it's waiting for you at The Posh Peacock.

Shop The Great designer collection exclusively at The Posh Peacock, your destination for luxury women's fashion, premium designer brands, and timeless American style.