THE GREAT. Journey
In the evolving world of fashion, THE GREAT. emerges as a beacon of timeless elegance, redefining luxury with its beautiful and high-fashion offerings. The founders, Emily Current and Meritt Elliott, not only stood the test of time but thrived as business partners for nearly two decades. Their fashion brand is a testament to their enduring friendship and great, high-quality clothing.
The Early Years
The story of THE GREAT. begins in 1995 when two Northern California natives crossed paths as students at UCLA. Bonding over a shared love for denim and Americana, their friendship blossomed during weekend hunts for the perfect pair of vintage jeans. Little did they know that this shared passion would lay the foundation for a remarkable journey in fashion.
Spring Into a Creative Partnership
After graduating, the duo embarked on a creative partnership that would shape their careers. They started by dressing celebrities for the red carpet, styling editorials, and art-directing advertising campaigns. Their keen eye for design and commitment to authenticity quickly garnered attention in the competitive fashion industry.
THE GREAT. is Born
In 2015, THE GREAT. emerged as an established women's lifestyle collection, making its mark in over 200 of the world's premier retailers. The line's success lies in its tightly edited styles, which blend classic Americana with a cool-girl edge, reflecting Emily and Meritt's unique design philosophy.
Embracing Classic Vintage
The designers at THE GREAT. craft a collection that combines sophistication and nostalgia, reminiscent of classic vintage fashion. From tops to jackets and dresses, each piece shows their commitment to delivering products that exude luxury and style. The soft tailoring and boxy shapes showcase the brand's attention to detail, highlighting the product's versatility.
Expanding THE GREAT. Fashion Brand
2018 marked a significant milestone as Emily Current and Meritt Elliott opened the doors to THE GREAT's first location on Melrose Ave. in California. The fashion category at THE GREAT, such as its vintage jackets and gorgeous dresses, set the stage for its expansion to other California locations, with many customers loving the comfy, vintage feel of its pieces.
Category Is: Vintage
From their humble beginnings at UCLA to dressing celebrities and ultimately launching their brand, their journey is a testament to the power of authentic friendship, creative passion, and a commitment to timeless style. THE GREAT. continues to leave a lasting mark on the fashion landscape with its great clothing and charming feminine details. Their designers create beautiful, high-fashion products that radiate California comfort and luxury.
We're calling all fashion enthusiasts to sort through our wonderful THE GREAT. collection on our website. Whether you're searching for chic dresses, basic tees, or low-rise bottoms, we have the piece for you. Here at The Posh Peacock, we have some great clothing pieces for you, so head to our store or sort through our website to find the perfect item for your wardrobe. Shop our website for more information on sale items or to learn what THE GREAT. products are in stock.